Real Stories, Real Lessons for Fundraising Professionals

In the coming weeks and months, we’ll be bringing you “Tales From the Front.” Each short “Tale” will have one primary lesson – quick and easy to digest.

Many “Tales” will spring from our interviews with foundation leaders, such as the foundation president at a tiny hospital in Canada, experienced an “Aha!” moment years ago, leading to a new approach for winning doctors over for a grateful patient program. Or see what kind of response a Tennessee hospital got from physician-led tours – including tours of the OR during open-heart surgery.

Some “Tales” will come from our own work, with people and places suitably disguised. But the composite portraits we draw will come from real problems, such as those experienced by “Joseph,” who had to justify to his board a needed staff increase so he could focus more on major gifts.

We hope you’ll join us on the journey.

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